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Sever the Reality Logo Design

Client: Sever the Reality
Project: Logotype and insignia design

Comments: For this client, a harsh electro-dance project,the aim was to create a standalone logotype as well as a pseudo militaristic insignia that could be used on merchandise.

The designs were developed by a mirroring of the letters STR and in the case of the insignia design a nod to accepted religious iconography.

Incorporating Egyptian motifs; I noticed somewhere along the design process that the letter forms create an implied ground zero; in the counter space between rises the form of a stylized mushroom cloud.